Based off the concept “food” I was tasked to create an unboxing experience based off this word! As a lactose intolerant person, I decided to do vegan cheese. I struggle with knowing what vegan cheese is actaully good and don’t really want to spend the money trying to figure that out. So I solved the problem of creating Goud, a brand where a user can try six different types of vegan cheese. What better way to use conventional cheese shapes in unconventional packaging!