Goud

Package Design

Applied Arts Student Winner 2021










What is this?


Goud is a hypothetical vegan cheese brand! The purpose was to create an unboxing experience. What better way than to use conventional cheese shapes in unconventional packaging! 





Purple and Yellow?


First creating Goud, I wanted to stray away from the traditional colors of red and yellow to signify cheese or else it would have just looked like every other product. But I also had to choose colors that still felt like cheese. Blue was an option during my research, so I made a bunch of different color palettes. In my focus groups, the blue with tints of purple and a tanner yellow worked the best for this package.




Credits:

Hand Model - Juliet DiCarlo :]

The fun doesn’t stop here!