Goud
Package Design
Applied Arts Student Winner 2021
Project Info
Based off the concept “food” create an unboxing experience! As a lactose intolerant person, I decided to do vegan cheese.
Goud is a hypothetical brand where each triangle serves a different kind of vegan cheese. What better way than to use conventional cheese shapes in unconventional packaging!
Purple and Yellow?
First creating Goud, I wanted to stray away from the traditional colors of red and yellow to signify cheese or else it would have just looked like every other product. But I also had to choose colors that still felt like cheese. Blue was an option during my research, so I made a bunch of different color palettes. In my focus groups, the blue with tints of purple and a tanner yellow worked the best for this package.
